Great clip from Trendwatching.com showing people from around the world and their opinions on brands.
Shawn Graham also has an interesting article in Fast Company that focuses on customer service and those companies that provide exceptional follow through. Everything from sending handwritten follow-up notes to just taking the time to listen to customers are the practical and simple things that will help generate brand loyalists – those consumers who will steadfastly advocate and defend your brand online and beyond.
