About

COMMUNICATIONS & MARKETING CONSULTANT Career Summary  Dedicated advertising and marketing leader with experience in branding, management and delivering measurable and profitable results. Demonstrated accomplishments in growing market share, and leading and training productive account teams.   Developed communication and marketing strategies that exceeded client and agency objectives, which included research recommendations, metrics and supporting strategies and tactics as well as creating realistic timetables and budgets to optimize success. Built a consistent reputation for improving profitability by fostering new business, developing long standing trusted client relationships within the retail shop fitting industry. Well versed and adept at managing high-pressure situations with calm, focus and the ability to produce win-win resolutions. Additionally, highly adept at efficient payroll management, ensuring smooth financial operations.

Critical Skill Sets

• Sustainable Development Consultant  • Renewable Energy Communications

• Business and Consumer Strategy • Brand Management    • Research/Metrics Analysis

• SEM/SEO Planning    • E-Commerce • Video Editorial/Production

• Leadership Development   • Social Media Management • Advertising Expert

PROFESSIONAL HISTORY: Responsible for account management of online marketing and advertising activities for consumer and B2B clients. Manage and oversee the development of extraordinary digital, print, event retail, video and social media experiences. Writer of case studies, articles and blogs for client corporate and social media communications. Lead clients through high-level and day-to-day goals while meaningfully connecting brands with key target audiences.

BUSINESS COMMUNICATIONS CONSULTANT • 2015 – present

Conveyor, Portland, OR

Writer and creator of content for marketing, public relations, business storytelling and more. Research and prepare press releases, news articles, case studies, website copy, and branding programs. Lead a range of clients that focus on sustainable development, telecom, high-tech, and even fine wines. Develop customer personas and evaluate all internal and external communications for clients with the goal of establishing a clear and consistent brand voice using strategic messaging and branded elements.

COMMUNICATIONS & SUSTAINABILITY CONSULTANT • 2014 – 2015

PR Associates, Vancouver, BC

Vancouver, BC Create and develop communication and marketing plans for renewable energy and sustainability clients. Manage new business development and internal marketing solutions. Writer and editor of case studies, blogs, white papers and contributor of business articles focusing on sustainable business practices.

MARKETING & COMMUNICATIONS CONSULTANT • 2013 – 2014

Red Rokk Digital Creative Agency, Bellingham, WA

Developed marketing, communications and interactive solutions. Managed e-commerce and B2B accounts. Writer and editor of blogs and contributor for business articles focusing on web optimization and ROI for inbound marketing practices. Manage and develop marketing strategy and tactics for clients across diverse business categories.

DIRECTOR OF BRAND CONSULTING • 2010 – 2012

Science Creative, Bellingham, WA

Director of virtual marketing, innovative marketing communications and integrated social media programs that engage audiences, drive response, grow sales and strengthen brands. Oversee the brand development and implementation for Flatworld Solutions online networking platform for the World Trade Center.  In charge of social media marketing and developing plans for clients and company online promotions. Manage all social media applications and am a blog writer and contributor.

MARKETING AND COMMUNICATIONS CONSULTANT • 2011 – 2012

Samson Rope Technologies, Ferndale, WA

Dedicated marketing and communication specialist tasked with developing marketing strategy for online and written communications for new product launches, social media initiatives and marketing automation. Researched and wrote in-depth case studies, corporate newsletters, press releases and product announcements. In charge of online development, analytics and reporting while managing website communications, new product launch planning and market execution.

DIRECTOR OF CLIENT SERVICES • 2009 – 2010

Creative Link, San Antonio, TX

Responsible for managing account teams and fostering and developing client relationships by providing strategic insight for marketing and advertising plans that include online search and social media tactics.Lead presenter for branding sessions and senior contact for agency clients that include Valero Energy, Spectrum Athletic Clubs, San Antonio Spurs, Valero Texas Open, Las Palapas Restaurants and Centex Homes. Major Contributions: Lead account teams and help develop online integrated marketing plans that include targeted email campaigns, social media campaigns, dynamic display and SEO/SEM strategy and tactical execution. Developed the presentation pitch,  strategy and marketing plan for Las Palapas Restaurants that won Creative Link the advertising and marketing business.

DIRECTOR OF CLIENT SERVICES • 2008 – 2009

The Lavidge Company, Phoenix, AZ

Managed and oversaw a 9 person account service team and client roster that included McDonald’s Phoenix Co-op, The Phoenix Suns, The Arizona Diamondbacks, Massage Envy, Bonneville Communications, Phoenix International Raceway, Cachet Homes, Meritage Adult Living, Bashas’ Grocery and The Phoenix Zoo. Major Contributions: Managed growth of accounts and was responsible for developing trusted client relationships based on strategy, integrity and solid business principles. Lead teams on client and new business presentations and worked closely with the COO in developing agency best practices in the workplace. Developed integrated online and traditional marketing plans that generated significant increase in traffic flow for Massage Envy, Cachet Homes and Bonneville Communications.

GROUP ACCOUNT DIRECTOR • 2002 – 2008

O2 ideas, Inc., Birmingham, AL

Team leader for 48 staff members working with clients that included: Toys“R”Us, Taylor Morrison, Mars Petcare, Verizon Wireless and Honda Manufacturing of Alabama. Led employment brand workshops and directed all employment brand accounts. Initiated, wrote and developed new business proposals and structured account and creative teams with new clients. Responsible for the growth, development and career pathing of account service and creative team members. Evaluated and administered account profitability and ensured that proper resources were allocated to each account in order to maximize client results, satisfaction and over all agency growth. Major Contributions: Developed company’s business plan for securing new clients with employment branding needs. Managed successful creation and implementation of The Home Depot’s employment brand. prepared client’s partnership materials for AARP, DoD and Hispanic partnerships. Project lead for orientation videos, recruitment brochures, ROP advertising, and other collateral for use in USA, Canada, Mexico, and Puerto Rico. Achieved 25% average annual increase in The Home Depot’s creative and account service revenue. Led the development and execution of recruitment campaigns, including ROP, advertising, brochures, POP, and online collateral for Intuit. Grew THD sales specialist candidates leads by 14% in 3 month period with direct mail campaign. Formulated $1.5 million recruitment campaign for Verizon Wireless call center. Created strategy and tactics  for  media plans covering TV, radio, outdoor, and POP for Saks and Parisian. Carried out extensive research into HR, recruiting, and employment functions.

REGIONAL MARKETING SUPERVISOR • 2001

McDonald’s Corporation, Columbus, OH

Managed promotions and advertising for four owner-operator co-ops in Ohio and Kentucky. I specifically addressed the costs of outdoor advertising, partnering with two advertising agencies to create and execute marketing plans, broadcast and print advertising, and media plans. Improved customer awareness of offers and programs was achieved. Major Contributions: Formulated an in-store POP merchandising program to streamline signage in restaurants and drive-thrus, resulting in a 4% increase in same-store sales over a 3-month period.

ACCOUNT SUPERVISOR • 1999 – 2001

Bradshaw Advertising, Portland, OR

Managed automotive business for $26 million advertising agency. Clients included several of largest auto dealerships in western US, as well as major clients in retail, restaurant, electronics, and other industries. Built successful relationships with clients to win business. Prepared custom strategies for developing profitable accounts. Prepared media plans and marketing objectives. Designed and presented creative briefs. Oversaw radio, TV, print and interactive advertising. Major Contributions: Increased sales at Carr Chevy World 28% in first year. Grew sales at Carr Subaru 17% in first year, and 23% in second year. Produced more customer traffic for Herzog-Meier Volkswagen than any previous campaign. Introduced new policies and processes to streamline procedures and improve contact reporting, creative  brief preparation, change orders, and production procedures.

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Education

Masters of Arts, Professional Communication, Royal Roads University, Victoria BC

Bachelor of Arts, Communications, Simon Fraser University, Burnaby, BC

Marketing & Sales Diploma, Vancouver Community College, Vancouver, BC

Contact: ed@edmunro.com

Twitter: @RNewEd LinkedIn: www.linkedin.com/in/edmunro

Affiliations: Society of Human Resource Management (SHRM) Clean Energy BC

Citizenship: Dual US and Canada