Resume
MARKETING AND ADVERTISING ACCOUNT SERVICE LEADER
Career Summary
Passionate advertising and marketing leader with experience in branding, management and delivering measurable and profitable results. Demonstrated accomplishments in growing market share, and leading and training productive account teams.
Developed communication and marketing strategies that exceeded client and agency objectives, which included research recommendations, metrics and supporting strategies and tactics as well as creating realistic timetables and budgets to optimize success. Built a consistent reputation for improving profitability by fostering new business, developing long standing trusted client relationships. Well versed and adept at managing high-pressure situations with calm, focus and the ability to produce win-win resolutions.
Critical Skill Sets
• Employment Branding • Creative Brief Development • Strategic Business Planning
• Brand Management • Social Media Integration • SEM/SEO Planning
• Design Practitioner • C-level Management • Leadership Development
• Project Management • Process Improvement • Event Marketing & Execution
PROFESSIONAL HISTORY
DIRECTOR OF BRAND CONSULTING • May 2010 – Present
Science Creative
Director of virtual marketing, innovative marketing communications and integrated social media programs that engage audiences, drive response, grow sales and strengthen brands. Oversee the brand development and implementation for Flatworld Solutions online networking platform for the World Trade Center. In charge of social media marketing and developing plans for clients and company online promotions. Manage all social media applications and am a blog writer and contributor.
DIRECTOR OF CLIENT SERVICES • April 2009 – April 2010
Creative Link – San Antonio, TX
Responsible for managing account teams and fostering and developing client relationships by providing strategic insight for marketing and advertising plans that include online search and social media tactics.Lead presenter for branding sessions and senior contact for agency clients that include Valero Energy, Spectrum Athletic Clubs, San Antonio Spurs, Valero Texas Open, Las Palapas Restaurants and Centex Homes.
Major Contributions:
Lead account teams and help develop online integrated marketing plans that include targeted email campaigns, social media campaigns, dynamic display and SEO/SEM strategy and tactical execution. Developed the presentation pitch, strategy and marketing plan for Las Palapas Restaurants that won Creative Link the advertising and marketing business.
DIRECTOR OF CLIENT SERVICES • June 2008 – March 2009
The Lavidge Company – Phoenix, AZ
Managed and oversaw a 9 person account service team and client roster that included McDonald’s Phoenix Co-op, The Phoenix Suns, The Arizona Diamondbacks, Massage Envy, Bonneville Communications, Phoenix International Raceway, Cachet Homes, Meritage Adult Living, Bashas’ Grocery and The Phoenix Zoo.
Major Contributions:
Managed growth of accounts and was responsible for developing trusted client relationships based on strategy, integrity and solid business principles. Lead teams on client and new business presentations and worked closely with the COO in developing agency best practices in the workplace. Developed integrated online and traditional marketing plans that generated significant increase in traffic flow for Massage Envy, Cachet Homes and Bonneville Communications.
GROUP ACCOUNT DIRECTOR • 2007 – 2008
O2 ideas, Inc. – Birmingham, AL
Team leader for 48 staff members working with clients that included: Toys“R”Us, Taylor Morrison, Mars Petcare, Verizon Wireless and Honda Manufacturing of Alabama. Led employment brand workshops and directed all employment brand accounts. Initiated, wrote and developed new business proposals and structured account and creative teams with new clients. Responsible for the growth, development and career pathing of account service and creative team members. Evaluated and administered account profitability and ensured that proper resources were allocated to each account in order to maximize client results, satisfaction and over all agency growth.
SENIOR ACCOUNT DIRECTOR • 2002 – 2007
O2 ideas, Inc. – Birmingham, AL
Oversaw major accounts for $86 million full-service advertising and PR agency. Provided management for The Home Depot Employment Marketing Group, Intuit and Taylor Morrison. Directed Parisian and Saks retail accounts. Performed new business research and development. Created strategies for employment brand best practices. Managed 3 to 8 persons per project. Communicated extensively with clients and creative teams, monitored project activities, media planning and prepare project budget projections.
Major Contributions:
Developed company’s business plan for securing new clients with employment branding needs. Managed successful creation and implementation of The Home Depot’s employment brand.
prepared client’s partnership materials for AARP, DoD and Hispanic partnerships.
Project lead for orientation videos, recruitment brochures, ROP advertising, and other collateral for use in USA, Canada, Mexico, and Puerto Rico.
Achieved 25% average annual increase in The Home Depot’s creative and account service revenue.
Led the development and execution of recruitment campaigns, including ROP, advertising, brochures, POP, and online collateral for Intuit. Grew THD sales specialist candidates leads by 14% in 3 month period with direct mail campaign. Formulated $1.5 million recruitment campaign for Verizon Wireless call center. Created strategy and tactics for media plans covering TV, radio, outdoor, and POP for Saks and Parisian. Carried out extensive research into HR, recruiting, and employment functions.
REGIONAL MARKETING SUPERVISOR • 2001
McDonald’s Corporation – Columbus, OH
Managed promotions and advertising for four owner-operator co-ops in Ohio and Kentucky. Partnered with two advertising agencies to create and execute marketing plans, broadcast and print advertising, and media plans. Improved customer awareness of offers and programs.
Major Contributions:
Formulated in-store POP merchandising program to streamline signage in restaurants and in drive-thru’s, resulting in 4% increase in same-store sales over a 3-month period.
ACCOUNT SUPERVISOR • 1999 – 2001
Bradshaw Advertising – Portland, OR
Managed automotive business for $26 million advertising agency. Clients included several of largest auto dealerships in western US, as well as major clients in retail, restaurant, electronics, and other industries. Built successful relationships with clients to win business. Prepared custom strategies for developing profitable accounts. Prepared media plans and marketing objectives. Designed and presented creative briefs. Oversaw radio, TV, print and interactive advertising.
Major Contributions:
Increased sales at Carr Chevy World 28% in first year. Grew sales at Carr Subaru 17% in first year, and 23% in second year. Produced more customer traffic for Herzog-Meier Volkswagen than any previous campaign. Introduced new policies and processes to streamline procedures and improve contact reporting, creative brief preparation, change orders, and production procedures.
Education
Bachelor of Arts, Communications, Simon Fraser University, Burnaby, BC
Marketing & Sales Diploma, Vancouver Community College, Vancouver, BC
Contact:
ed@edmunro.com
edmunro@yahoo.com
Linkedin:
http://www.linkedin.com/pub/edward-munro/3/789/b6
Additional Information
Affiliations: Society of Human Resource Management (SHRM)
Citizenship: Dual Citizenship, US and Canada