In the latest Brand Z Top 100 Most Valuable Global Brands Google, with IBM and Apple were listed as the top three brands–and out of the top 10, there are just three non-tech brands: McDonald’s, Coca-Cola, and Marlboro. What will the future hold for non-tech brands?
Some interesting quotes from the Brand Z Report:
“… consumers became well-informed brand advocates and critics, fortified with knowledge about price, product, and supply gained from searching the Internet and sharing information on Facebook and other social networking sites. This democracy of commerce superseded the sovereignty of companies. Brand leadership required sharing some power in order to retain any power.”
“Brands’ success today requires Trust plus Recommendation. This conclusion emerged from BrandZ research across thousands of brands. It resulted in a new metric, the TrustR score, for helping brands realize their full power.”
