Why is it when we’re in the midst of a “crisis†we tend to think this event is somehow unique in human history? At first there is a tendency to panic and then, after way too much hand wringing, the vast majority of people eventually pick themselves up and move on. It’s only years (or months) later with the benefit of hindsight that historians are able to clearly see who the innovators were based on their courage and ultimate success while the rest flailed about in fear of change.
This scenario could easily be about politics, war or business since a “crisis†is often the result of a human endeavor that involves similar emotions, reactions and ultimately – solutions. In this case the subject matter isn’t about the auto or banking industry or the even the manufacturing sector that’s under siege, instead it’s about the advertising industry. At this very moment, while many insiders are worrying about their agencies, a few brave souls are charting new paths to success while also employing basic principles that still work.
